HR POINT OF VIEW: Recruiting for a Difficult Role

This is a frank and honest professional opinion of David (Dax) Barton, our Founder and CEO – who built his career as a Global HR and Operations Director and C-Level Executive.

This is a paraphrased discussion that occurred between Dax, and a local B2B small business. The customer did take the advice and has reduced turnover 42% over the last 12 months.

Let’s all get in the habit of refreshing our duties regularly. During my career in HR, this had the biggest impact for success, yet owners were reluctant to touch roles. I never understood the reasons I was given, regularly pushed back, and enjoyed seeing the results when owners eventually relented.

Fact #1: Jobs evolve over time – just like society and technology.

Fact #2: Companies tend to put the bulk unpopular manual tasks towards the bottom of their organization.

Fact #3: Companies tend to pay the lowest wages towards the bottom of their organization.

Eventual Problem:

After a few years of operation, you end up with unhappy employees who may consider their job to be unworthy of their talents. The position is critical to the success of your business, but you can’t retain talent. The problem isn’t the job market or the employees! – Sorry, but it’s not.


As a business owner of company, you should be striving to ensure your positions are worthy of the talent available. – because it changes like any market. That means you either compete on pay or workplace culture. These are the only two things’ employees care about. If you care about your company’s long-term success – you should focus on at least one of them.

Get in the habit of refreshing your job duties every 2-4 years. You will thank me!

Several things can be done including splitting a position, moving certain tasks up or down, or transitioning team members into a new specialized role.


  1. Employees will respond like genuine humans. They will accept a small, shared burden if it means another team who is overburdened will have less stress.
  2. Cross trained teams
  3. Reduced Turnover costs
  4. It builds teamwork!
  5. Better position marketability
  6. Can lead to better reviews on job boards

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